Laundromat Reimagined

A laundromat speakeasy reveals a transformative journey for the senses.





For the launch of their new line of laundry products, Bath & Body Works wanted to ignite imaginations and celebrate laundry through a series of immersive and interactive experiences.

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Simply engaging scent wasn't enough: the unique smells of everything from Sundrenched Linen to Mahogany Teakwood demanded guests engage all of their senses, including touch, taste and sound to fully absorb them into the world of Laundry Reimagined.

 

Sanctus Audio collaborated with Wildlife to design audio for the experience.